Meet The Press: To Pitch/Not To Pitch Recap

  • We are now the media; take pictures, video and audio (when applicable) of everything
  • How does your pitch fit into the BIG picture. Tie it together with something else. Broaden message & make it relevant to audience
  • One press release can mean different things to different people. Pitch it differently to different reporters (along with assignment desk) for more chances to be picked up
  • Take your pitch further; media need the why behind what's going on. Social media break the what's going on. Be sure to bring more by answering the why
  • Update with the media from time to time on their format changes; they happen often.
  • Build a relationship. Create an opportunity to have dialogue with the Media even when there's nothing to pitch.
  • Research local bloggers, columnists etc. Get creative and explore other options for visibility beyond traditional media
  • Send your pitch directly to subject specific Reporter/Journalist in addition to General Assignments. Reporters might pitch your story better
  • Try bullet points in the release for the most vital info. It makes it easier for the newsroom to file appropriately
  • Copy and paste your release in the body of an email.
  • Holidays (Between Christmas and New Year's) are slow times for the Media. Perfect time to PITCH!
  • Always provide all of your contact info; even an after hours number! A PR should be available 24hrs (especially if your pitch is deadline sensitive)
  • Have your clients available outside of event hours to maximize exposure.
  • Know your audience! You can pitch one thing 15 different ways. Remix your release and make it fit your audience.
  • Always ask yourself: Who Cares? about your pitch
  • Package a story; get your community involved.
  • Journalists are looking for a STORY not just an event to go to. Pitch the bigger picture/story along with the event
  • Media isn't always looking to be contacted; they are also looking for sources through social media outlets. You never know if your status update could turn into a story.
  • Always keep the dialogue going about your clients; there could be a need or series being worked on that your client might fit
  • For an event: Follow up on the release 24hrs to 48hrs prior to actual event. Before that will be too early.
  • Press releases, photos, videos are more important now from PR pros because "[the press] can't be everywhere"
  • The use of social media has become a relevant communication channel.
  • The walls between PR, Media, and our clients have dropped. The degrees of separation are decreasing by the minute, especially with the increase of social media!