Social Media Camp Highlights Franchise Industry and Changing Marketing Tactics

Event Contact:
Thomas Scott


Media Contact:
Kia Jarmon

Social Media Camp Highlights Franchise Industry and Changing Marketing Tactics

Oct. 22 Nashville event will focus on franchise growth strategies through FB, Twitter, LinkedIn

Nashville, TN (September 21, 2011) -- Unlike most economic sectors in the recession, the franchise industry is growing and adding jobs. But like most industries, franchising is increasingly relying on social media marketing to spread its message and help it grow.

That in mind, a group of franchise industry experts are hosting FranSocialCamp 2011, a one-day social media camp that will focus on how the industry can use social media and online communications to its advantage. It’ll be held Saturday, Oct. 22, at CoLab Nashville, 230 4th Ave. N in downtown (Wells Fargo building).

Nashville has become a hub for social media and franchise innovation through grassroots efforts to build attendance at such events as PodCamp and BarCamp, similar one-day social media events geared toward individuals and business owners. Nashville’s events are among the largest and most well attended in the country.

“It’s easy for companies to miss opportunities to create more visibility and better connect with customers, with all the rapid changes in online content, PR, Facebook, Twitter, LinkedIn, business directories and organic search,” said Thomas Scott, a Nashville franchising consultant and CEO of Brand Journalists. “We want to make sure as many franchisors and franchise owners understand how to take advantage of these changes to grow in a difficult economy.”

Scott, whose company helps franchise systems grow using social media, will speak about content strategy and how to blog for business during FranCamp. Other speakers include:

  • Joe Mathews, Founder of the Franchise Performance Group and author of “Street Smart Franchising.”
  • Deb Evans, President of Computer Explorers, a highly successful, Texas-based technology education franchisor.
  • Jennifer MacDonald, Online Community Manager, WIN Home Inspection, Seattle
  • BJ Emerson, vice president of technology at Tasti D-Lite, a successful frozen dessert shop franchisor based in Nashville.
  • AK Stout, President of Saying it Social, a social media management company.
  • Timothy Nobles, Founder of Words Go Here, a leading organic SEO expert based in Nashville.
  • Jack Monson, vice president at Engage121, a social media management software platform.

FranCamp will avoid sales pitches and broad theory and concentrate on giving attendees specific, practical ways franchise owners can use social media to grow their businesses. Each speaker is a franchising expert who has created successful campaigns in a specific area, FranCamp will give franchisees, franchisors and small business owners a road map for harnessing social media to help drive business growth.

“Everyone knows they need to pay attention to social media,” said Scott. “We want them to go to the next level and learn how to use it for business.”

The International Franchise Association projects more than 19,000 new U.S. franchised businesses this year. Each new franchise creates an average of 10 jobs, according to FRANdata, which tracks industry statistics. Counting spinoff growth, franchises help create one in eight private, non-farm jobs in today’s economy, the IFA says.

“Franchises are growing because they follow proven business models and have much higher success rates than non-franchise small business start-ups,” Scott said. “Franchise owners, because they’re invested, tend to work harder than employees at making their businesses work and building relationships with customers.”

Franchisees, who already base their success on direct relationships with customers, are perfect candidates to take advantage of social media, which provide an unprecedented platform for business-oriented connections.

“Franchisees who learn how to use social media will see almost immediate growth,” said Scott. “Entrepreneurs can’t afford to miss what FranSocialCamp will teach.”

FranSocialCamp is open to anyone. Tuition is $249 per person. For information and registration, visit