Create a Culture of Philanthropy

Organizational philanthropy can be as simple as donating an hour of consulting services to a local nonprofit or as complex as giving employees forty hours a year to volunteer around the city. Or it might be a medium like our Innovation Fund, a micro-business grant where we will support the innovation of other small businesses. Whatever medium you choose, be sure to center it around these four elements:

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Kia Jarmon
National Coming Out Day!

It's National Coming Out Day! As proud supporters of the Tennessee Equality Project, we offer a few do's and dont's on LGBT inclusivity based on interviews with our LGBT friends:

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Adaiah Ludy
Right Story, Wrong Narrator

A strong narrator is a key component of a compelling story. As strategic storytellers, we must consistently examine our brand's narrators. Narrators give your story emotion, and have significant power over the direction of your brand - shaping the customer's perception and the feedback your brand receives. A poor narrator can lead to misrepresentation and understanding gaps both internally and externally.

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"Creative People Must Be Stopped"

Individuals must have great ideas. Groups must be on board and not allow negative emotions to derail the innovation process. An organization's structure and strategy must support risk-taking and new initiatives, rather than be bound to routine, consistent outputs. Industries must be shown the utility and value for a new disruption in order to abandon the status quo. Innovations must be presented to society in acceptable terms that are in line with norms and values.

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