DISRUPT
Think back to elementary school and imagine yourself in a game of four corners. You’re it, so you close your eyes as everyone scrambles to their desired corner. With your eyes closed, you have to pick a corner to tag as many people out as possible.
Communication can be that way, too. One narrator takes the center and tries to strike a chord with the right audience. But communication should not be a guessing game.
Read MoreYou’ve been working overtime to create the perfect presentation. A week of long nights creating spreadsheets, making graphics, and rehearsing has accumulated into your grand debut. You’re proud of yourself, and the last thing you want to hear from your team is “no.”
Read MoreA strong narrator is a key component of a compelling story. As strategic storytellers, we must consistently examine our brand's narrators. Narrators give your story emotion, and have significant power over the direction of your brand - shaping the customer's perception and the feedback your brand receives. A poor narrator can lead to misrepresentation and understanding gaps both internally and externally.
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