A strong narrator is a key component of a compelling story. As strategic storytellers, we must consistently examine our brand's narrators. Narrators give your story emotion, and have significant power over the direction of your brand - shaping the customer's perception and the feedback your brand receives. A poor narrator can lead to misrepresentation and understanding gaps both internally and externally.
Read MoreMost sports fans are familiar with the concept of band-wagoning, or people attaching to a particular team as victory approaches. Similarly, in business, people may attach to your brand to extract collateral value for themselves. Protect yourself by following these tips to avoid, assess, and address potential brand-wagoners.
Read MoreThere is something first dates and job interviews have in common, they both require us to develop thoughts and assumptions about a person before they even speak. No matter who you are – and I try really hard not to do this but – we are all making a judgement about other people based on the way they show up in the world (or at our front door). Everything speaks – whether your mouth is open or not.
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