Small Businesses Should Take Note of the Chick-fil-A Loyalist Effect
The Four Corners of Communication
Chick-fil-A is a leading fast casual restaurant but I’d bet money the line is wrapped around the parking lot because of more than its chicken.
As we prepare to celebrate National Small Business Week - April 29 - May 5 - we outline the strategies that Chick-fil-A (and your organization should) implement to develop a loyalist following.
Think back to elementary school and imagine yourself in a game of four corners. You’re it, so you close your eyes as everyone scrambles to their desired corner. With your eyes closed, you have to pick a corner to tag as many people out as possible.
Communication can be that way, too. One narrator takes the center and tries to strike a chord with the right audience. But communication should not be a guessing game.
Our agency director, Kia Jarmon, spoke recently at Vanderbilt’s Wond’ry on a panel of women entitled Redefining Tokenism. The series was nothing short of powerful as the women, ranging from ex-military to chief executives, spoke on their definition of tokenism, how or when they realized that they were a token, and what they did to turn it around in their favor and use it to their advantage.