PR is essential to the creation and growth of your brand, yet there are still some non-believers and naysayers that don’t understand how that is possible. Well, we’re here to set the story straight — here are the top 5 misconceptions about public relations, debunked, reframed and explained.

Kia JarmonJuly 1, 2016

Wishes, Hopes and Dreams Are Not Strategy: How I Made it to Ten Years

All month long we are celebrating! Ten years ago, shortly after graduating from college, I started a public relations company, MEPR Agency. We’ve evolved quite a bit since then: adopted a new set of philosophies, catered to a very different roster of clients, and nurtured off-the-charts growth. However, there are some things that have remained the same. This last decade has been committed to working with hundreds of campaigns in an effort to capture and share the core of their organization and its story. Additionally, from day one, I have been a strong believer in ensuring we are ethical and excellent without compromise. And lastly, we have remained disruptive — we don’t believe in communicating the same type of way for every audience and as a matter of fact, we rarely write press releases. To most of our colleagues we are different, and that is okay with me.

Kia JarmonJune 6, 2016

What's not gonna happen...when you first graduate

So every month we receive something like three to five – doubled when close to graduation - resumes and cover letters from young, green, naïvely prepared graduates. Honestly, when those emails come in I have a bit of nostalgia as I reflect back on being that age; the world was my oyster and I was excited to take over my part of it. But that bright, shiny feeling wore off within a couple of weeks, which is about how long it took for me to shake off the wanderlust and started my own PR agency.