supporting children living healthy, happy lives

child abuse prevention month raises awareness and provides a platform of support for families

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Client:

Prevent Child Abuse Tennessee

Challenge:

Develop media relations strategies around a month of activities celebrating Child Abuse Prevention Month (April).

Solution:

Over the course of 45 days, we deployed an aggressive statewide (TN) media campaign seeking features, event coverage, op-eds, calendar listings, and mentions.

Result:

We delivered media placements in most every corner of the state where there is a presence from Prevent Child Abuse Tennessee.