Beyond press releases
Founded in 2006, MEPR Agency is a people-centered boutique public relations and community engagement firm based in Nashville, TN. We work with businesses, nonprofits, and government agencies whose core values push their businesses and communication to be inclusive of all communities and their voices. They partner with us to discover and deliver the most strategic ways to connect with their audience - many times outside of traditional media - and go beyond meetings and press releases to develop actionable wins that include the entire community.
With a specific focus on intercultural communications, our diverse team of solutionists are the bridge that connect multicultural audiences - regardless of ability, age, ethnicity, gender, orientation, or denomination - with access to information, in a culturally sensitive format, that educates and influences change. Our team uses local and global cultural insights as well as "feet to the street" campaigns to inform our work.
Our results will vary based on the campaign but we are sure to be innovative, build community trust, lead impactful conversation, develop actionable plans that deliver, and influence change.
We have some core values:
We Localize Your Brand & Message
Exposure to thousands of messages a day have left people seeking deeper connections to information. They are looking for niche communities. A place to be themselves. A place to share their voice. A place that provides more than lip-service. We are often the liaison to that place. We listen and then respond with local-rich content that takes generic messaging and translates it into accessible language that people are interested in hearing. We call that audience translation.
Ultimately, we want to empower communities to speak where they know they will be listened to; ensured that they will be spoken with, not spoken at; and assured their voice will be heard and action will follow.
We Understand The "Gray"Area of Diversity
The conversation about diversity isn't black and white, it's often gray - and we encourage that. Moving beyond the buzzwords and theory, we root our diversity and inclusion work in internal initiatives that craft a culture that embraces inclusivity and equitable opportunities among teams; and then move to external communication that guides us through difficult conversations to produce actionable and scalable outcomes for the community.
We pride ourselves in actively working to provide a platform for two-way communication regardless of age, race, gender, faith, or orientation.
If we aren't having an uncomfortable conversation then we aren't getting to the core of the issue.
We are people centered
We understand people.
At our core we aim to best speak to people's needs, emotions, and understanding. We have a very specific and intentional lens of inclusion that anchors our work to ensure that we consider the people who are most impacted by our work.
With many years - and daily work of - gathering cultural insights we use that knowledge to develop culturally sensitive and inclusive campaigns. And, we're pretty darn good at it. Not just because we say so, but because our clients say so.
We seek to hear rather than talk. We seek to understand versus agree. We seek to talk with and not talk at. We seek to educate and not judge. We seek to meet people right where they are.
Community is the centerpiece
It is our belief that the most impactful work we can do is serve others. Alongside our clients we develop or enhance campaigns that strengthen the fabric of a community. Being socially responsible is more than checking a box at the end of the year but rather the intentional culture created internally, that has great impact externally. Because we practice what we preach, we are also socially responsible and use our work as a platform to educate businesses on how to be more efficient through the launch of the MEPR Agency Innovation Fund; and we spend at least six times a year lecturing, mentoring, or teaching college students in the communications field.
Ultimately, our goal is to increase the value of giving and impacting the community while working to increase your bottom line.
Boutique is an experience, not a size
We often get the question, "what is a boutique agency?". From day one we quickly made a decision that our role was to be a disruptive communications agency, going beyond business as usual. We produce innovative and custom-fit communication strategies that do more than scratch the surface and often go deep into the soul of a business to ensure its success. We blend global thinking with entrepreneurial scrappiness, and our agility has proven successful as we have navigated the landscape of some of our city's largest initiatives.
The experience clients have with us is much like shopping in a vintage boutique: one-of-a-kind, original, never before seen, and timeless. After all, size does not matter (because bigger is not always better); experience and results do.