celebrating Middle TN nonprofits through a day of giving
use social media for a cause as hundreds of nonprofits raise funds to strengthen their work in the community
Community Foundation of Middle Tennessee
The Big Payback is the Community Foundation of Middle Tennessee's annual 24 hour day of fundraising - online and offline - for more than 800 nonprofits. The goal each year is to amplify the giving efforts as well as bring more attention to more than 800 nonprofits who do great work in the community.
We spend more than 12 hours taking over the CFMT's Facebook Live page, participating in a variety of events around the day.
We produced more than 10 videos including behind the scenes and interviews that encourage giving. The Big Payback raised more than $2.6 million dollars for area nonprofits 2016 and 2017.
View More Case Studies.