Oftentimes, there tends to be a few key players putting in most of the work, the upper third. As leaders, we feel compelled to make sure everyone is doing equal work, so we focus our attention on pushing the lower third, only to feel irritation and disappointment when their performance still lags. Often though, the most important segment, is neither the top or bottom group; it is the middle. Each group has different motivations, and you have to cater your message to their motives to influence behavior changes and boost performance.Read More
“The only true wisdom is in knowing you know nothing.” ― Socrates.
This familiar proverb reminds us to always be open to learning more. However, Socrates’ words are much less comforting when we are faced with unknowns in our personal or professional lives.Read More
Chick-fil-A is a leading fast casual restaurant but I’d bet money the line is wrapped around the parking lot because of more than its chicken.
As we prepare to celebrate National Small Business Week - April 29 - May 5 - we outline the strategies that Chick-fil-A (and your organization should) implement to develop a loyalist following.Read More
Think back to elementary school and imagine yourself in a game of four corners. You’re it, so you close your eyes as everyone scrambles to their desired corner. With your eyes closed, you have to pick a corner to tag as many people out as possible.
Communication can be that way, too. One narrator takes the center and tries to strike a chord with the right audience. But communication should not be a guessing game.Read More
Our agency director, Kia Jarmon, spoke recently at Vanderbilt’s Wond’ry on a panel of women entitled Redefining Tokenism. The series was nothing short of powerful as the women, ranging from ex-military to chief executives, spoke on their definition of tokenism, how or when they realized that they were a token, and what they did to turn it around in their favor and use it to their advantage.Read More
Disney’s animated film Zootopia is more than a children’s movie; adults, students, and communicators can learn from the underlying messages presented by the entertainment giantRead More