Giving Tuesday: Nonprofit Fundraising for the Next Generation

For the third year we joined the Center for Nonprofit Management's Power Funders Series: Fundraising in a Digital World/Reaching the Next Generation. This workshop was designed to help nonprofit organizations evaluate their funding strategies particularly among a new generation of donors. As we embark on Giving Tuesday or giving-because-I-need-a-tax-write-off, here are some key takeaways from the session to help you reach a broader audience.

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Kia Jarmon
Create a Culture of Philanthropy

Organizational philanthropy can be as simple as donating an hour of consulting services to a local nonprofit or as complex as giving employees forty hours a year to volunteer around the city. Or it might be a medium like our Innovation Fund, a micro-business grant where we will support the innovation of other small businesses. Whatever medium you choose, be sure to center it around these four elements:

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Kia Jarmon
National Coming Out Day!

It's National Coming Out Day! As proud supporters of the Tennessee Equality Project, we offer a few do's and dont's on LGBT inclusivity based on interviews with our LGBT friends:

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Adaiah Ludy
Right Story, Wrong Narrator

A strong narrator is a key component of a compelling story. As strategic storytellers, we must consistently examine our brand's narrators. Narrators give your story emotion, and have significant power over the direction of your brand - shaping the customer's perception and the feedback your brand receives. A poor narrator can lead to misrepresentation and understanding gaps both internally and externally.

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