Meaningful Community Engagement That Really...Means Something

There are a couple of new buzzwords that have been swirling around this year. If you're headed to a professional conference or in an industry social media group, you are likely to hear everyone is abuzz talking about "equity" and "community engagement".

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Don't forget about the middle; after all, it's the best part

Oftentimes, there tends to be a few key players putting in most of the work, the upper third. As leaders, we feel compelled to make sure everyone is doing equal work, so we focus our attention on pushing the lower third, only to feel irritation and disappointment when their performance still lags. Often though, the most important segment, is neither the top or bottom group; it is the middle. Each group has different motivations, and you have to cater your message to their motives to influence behavior changes and boost performance.

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Adaiah Ludy
The Wisdom of Uncertainty

“The only true wisdom is in knowing you know nothing.” ― Socrates.

This familiar proverb reminds us to always be open to learning more. However, Socrates’ words are much less comforting when we are faced with unknowns in our personal or professional lives.

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Adaiah Ludy
The Four Corners of Communication

Think back to elementary school and imagine yourself in a game of four corners. You’re it, so you close your eyes as everyone scrambles to their desired corner. With your eyes closed, you have to pick a corner to tag as many people out as possible.

Communication can be that way, too. One narrator takes the center and tries to strike a chord with the right audience.  But communication should not be a guessing game.

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Tokenism Recap

Our agency director, Kia Jarmon, spoke recently at Vanderbilt’s Wond’ry on a panel of women entitled Redefining Tokenism. The series was nothing short of powerful as the women, ranging from ex-military to chief executives, spoke on their definition of tokenism, how or when they realized that they were a token, and what they did to turn it around in their favor and use it to their advantage.

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Kimberley Alexandria-Day