The Wisdom of Uncertainty
Small Businesses Should Take Note of the Chick-fil-A Loyalist Effect
“The only true wisdom is in knowing you know nothing.” ― Socrates.
This familiar proverb reminds us to always be open to learning more. However, Socrates’ words are much less comforting when we are faced with unknowns in our personal or professional lives.
The Four Corners of Communication
Chick-fil-A is a leading fast casual restaurant but I’d bet money the line is wrapped around the parking lot because of more than its chicken.
As we prepare to celebrate National Small Business Week - April 29 - May 5 - we outline the strategies that Chick-fil-A (and your organization should) implement to develop a loyalist following.
Think back to elementary school and imagine yourself in a game of four corners. You’re it, so you close your eyes as everyone scrambles to their desired corner. With your eyes closed, you have to pick a corner to tag as many people out as possible.
Communication can be that way, too. One narrator takes the center and tries to strike a chord with the right audience. But communication should not be a guessing game.
Disney’s Zootopia, a Lesson in Multicultural Communication
Our agency director, Kia Jarmon, spoke recently at Vanderbilt’s Wond’ry on a panel of women entitled Redefining Tokenism. The series was nothing short of powerful as the women, ranging from ex-military to chief executives, spoke on their definition of tokenism, how or when they realized that they were a token, and what they did to turn it around in their favor and use it to their advantage.
Cheers to the Contrarian
Disney’s animated film Zootopia is more than a children’s movie; adults, students, and communicators can learn from the underlying messages presented by the entertainment giant
You’ve been working overtime to create the perfect presentation. A week of long nights creating spreadsheets, making graphics, and rehearsing has accumulated into your grand debut. You’re proud of yourself, and the last thing you want to hear from your team is “no.”