It's safe to say that as a society we have gotten very buzzy in our general speaking; everything from talking in hashtags to using the terms marketing and branding to cover everything within the 'connect with an audience' realm. What I have found in speaking to the layperson is that they have their own definition for buzzwords. The problem with using industry or hipster jargon is that it is either 1) being oversold and oft not computing to actual outcomes or 2) a person doesn't even get to the purchasing stage because they can't understand the tangible end result.
Read MoreSo I wrote a piece about what you should know if you Want a Career in Public Relations! Apparently, it is was extremely helpful because I receive quite a bit of emails and calls from PR newbies! Well if that was helpful then I want to add just a touch more for aspiring flacks so you have a true understanding of the behind the scenes rules of PR.
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Woman to Watch, Kia Jarmon: Ms. Jarmon is the creative director of MEPR Agency, a boutique public relations and brand strategic firm, a company she founded in 2006. She is a graduate of Belmont University and the inaugural Ingram Scholar. She has built a strong reputation on deliverables in the communications arena, including marketing, community engagement and strategic planning. Ms. Jarmon received the 2012 Nashville Business Journal Women of Influence Award in the Entrepreneurial category. She was also in the 2010 class of Forty under 40 from the Nashville Business Journal and Top 30 under 30 from the Cystic Fibrosis Foundation. She was a nominee in the 2011 inaugural class of the Athena YP (Young Professionals) award.
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