DISRUPT
For the majority of 2015 we have all heard about storytelling, storytelling and more storytelling. It is THE new buzzword. It rivals the over saturation of "synergy" in 2012. Thankfully that buzzword has lost much of it's power and left most people's lexicon. Thank goodness and good riddance!
Read MorePeople don't buy things, they buy stories. As a business, non profit, individual or entrepreneur crafting a more compelling and impactful story will help you to not only articulate your existence but also help you to sell your products, services or mission.
It's safe to say that as a society we have gotten very buzzy in our general speaking; everything from talking in hashtags to using the terms marketing and branding to cover everything within the 'connect with an audience' realm. What I have found in speaking to the layperson is that they have their own definition for buzzwords. The problem with using industry or hipster jargon is that it is either 1) being oversold and oft not computing to actual outcomes or 2) a person doesn't even get to the purchasing stage because they can't understand the tangible end result.
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