If you’ve been alive this week, you’ve heard about/read about/laughed about two prominent PR disasters in pop culture and politics (which are essentially becoming one and the same, don’t you think?): Taylor Swift and Melania Trump. The former was exposed via secret recording (thanks, Kim Kardashian!) to have accepted controversial Kanye West-written lyrics (“I feel like me and Taylor might still have sex/Why? I made that b*tch famous”) she’d publicly decried beforehand; the latter delivered a speech on behalf of her husband, Republican presidential candidate and professional cartoon character Donald Trump, that was found to have several portions identical to the speech given by First Lady Michelle Obama at the 2008 Democratic National Convention.

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PR is essential to the creation and growth of your brand, yet there are still some non-believers and naysayers that don’t understand how that is possible. Well, we’re here to set the story straight — here are the top 5 misconceptions about public relations, debunked, reframed and explained.

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All month long we are celebrating! Ten years ago, shortly after graduating from college, I started a public relations company, MEPR Agency. We’ve evolved quite a bit since then: adopted a new set of philosophies, catered to a very different roster of clients, and nurtured off-the-charts growth. However, there are some things that have remained the same. This last decade has been committed to working with hundreds of campaigns in an effort to capture and share the core of their organization and its story. Additionally, from day one, I have been a strong believer in ensuring we are ethical and excellent without compromise. And lastly, we have remained disruptive — we don’t believe in communicating the same type of way for every audience and as a matter of fact, we rarely write press releases. To most of our colleagues we are different, and that is okay with me.  

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