Posts in entrepreneurship
The Four Corners of Communication

Think back to elementary school and imagine yourself in a game of four corners. You’re it, so you close your eyes as everyone scrambles to their desired corner. With your eyes closed, you have to pick a corner to tag as many people out as possible.

Communication can be that way, too. One narrator takes the center and tries to strike a chord with the right audience.  But communication should not be a guessing game.

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18 minutes…may be all you need.

In our office we “fan” out for all things tea, the color purple – like the crayon color, although the book + movie are amazing too, and of course, Beyoncé. The artist is great but the movement, that’s more intriguing for us. As communicators we are fascinated with brand identity, community building, and storytelling. And who is the Queen? B, duh!

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