Posts in story
The Four Corners of Communication

Think back to elementary school and imagine yourself in a game of four corners. You’re it, so you close your eyes as everyone scrambles to their desired corner. With your eyes closed, you have to pick a corner to tag as many people out as possible.

Communication can be that way, too. One narrator takes the center and tries to strike a chord with the right audience.  But communication should not be a guessing game.

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Right Story, Wrong Narrator

A strong narrator is a key component of a compelling story. As strategic storytellers, we must consistently examine our brand's narrators. Narrators give your story emotion, and have significant power over the direction of your brand - shaping the customer's perception and the feedback your brand receives. A poor narrator can lead to misrepresentation and understanding gaps both internally and externally.

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