The Wisdom of Uncertainty

“The only true wisdom is in knowing you know nothing.” ― Socrates.

This familiar proverb reminds us to always be open to learning more. However, Socrates’ words are much less comforting when we are faced with unknowns in our personal or professional lives.

Kia JarmonApril 17, 2018

Small Businesses Should Take Note of the Chick-fil-A Loyalist Effect

Chick-fil-A is a leading fast casual restaurant but I’d bet money the line is wrapped around the parking lot because of more than its chicken.

As we prepare to celebrate National Small Business Week - April 29 - May 5 - we outline the strategies that Chick-fil-A (and your organization should) implement to develop a loyalist following.

Kia JarmonApril 3, 2018

The Four Corners of Communication

Think back to elementary school and imagine yourself in a game of four corners. You’re it, so you close your eyes as everyone scrambles to their desired corner. With your eyes closed, you have to pick a corner to tag as many people out as possible.

Communication can be that way, too. One narrator takes the center and tries to strike a chord with the right audience. But communication should not be a guessing game.